First hand insights of Japanese funeral industry from ex-mortician

“Japanese Funeral Business NOT in a Nutshell”


The author Yuusuke Wada is an ex-funeral director with the history of family business in death industry for 5 generations. He is also an ex-computer engineer designing laser printer and copiers, and tech supporting.
He is now the CEO of Y.E.Y. inc., consulting in the funeral industry in Japan which deploys and teaches generative AI into the industry with web3 blockchain graves.
Y.E.Y.stands for yey! aka 遺影 (death portrait) in Japanese since this was the first product being sold with the expertise in color printers and photos.

He was a sales advisor for a Japanese AI developing company in Tokyo during COVID era with the deep and vast knowledge of AI and funerals in Japan.

Y.E.Y. has been operating since September 28th, 2000, for 25 years now. Many foreign companies come to get insights of the blackboxed industry and learn from the basics of the Japanese funeral industry.

He posts daily on notes.com in Japanese as well.


By following substack feeds, you can get a first hand insight of the Japanese funeral culture and industry.


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